Don't Sweat the Small Stuff
A simple paperweight taught me to stop chasing noise, conserve energy, and win with calm—at work and in life.
Practical SEO and marketing advice for small business owners. No fluff, just strategies that work.
A simple paperweight taught me to stop chasing noise, conserve energy, and win with calm—at work and in life.
Liftout was a smart idea with a working product. But we weren’t willing to do the early work that doesn’t scale — and that’s what killed it.
Discover how to build a Digital Growth Engine that systematically attracts ideal customers instead of wasting resources on ineffective tactics.
Discover how product management principles transform your personal website from a static resume into a powerful tool that attracts opportunities.
As AI assistants become the new gatekeepers for software discovery, these 10 strategies will ensure your SaaS product appears in recommendations when users ask "What's the best tool for...?"
The SEO Content Pyramid framework prioritizes conversion-focused content first, helping businesses generate leads faster while building sustainable organic traffic.
Learn the three-pillar framework for transforming AI from a disappointing experiment into your secret content weapon that readers actually engage with, share, and find valuable.
AI chatbots are creating a new traffic source for websites. Learn what makes content citation-worthy and how to optimize your content for AI visibility.
Discover how intuitive UX design can dramatically reduce your website's bounce rate and transform casual visitors into engaged prospects.
Leverage Claude AI to transform your small business online with professional content, competitor analysis, and interactive elements—without the hefty price tag.
Learn which speed optimizations truly impact your bottom line and how to implement them in order of highest ROI to transform user experience and boost conversions.
Standard SEO advice works—until it doesn't. Discover hidden opportunities most websites overlook that can drive exceptional traffic without massive budgets.
While most SEO strategies focus on algorithms and technical factors, understanding the psychology behind searches is what truly drives exceptional rankings.
Struggling with SEO? Discover why high-quality content is the foundation of sustainable rankings and how to create resources that genuinely deserve top positions.
Stop losing potential customers due to poor web design—learn the five most damaging website mistakes and how to fix them for better conversion rates.
Learn the seven most common reasons your website isn't ranking on Google and get actionable strategies to fix each problem and improve your search visibility.
Technical SEO might seem complex, but it delivers some of the highest ROI of any digital marketing strategy—often with results that compound over time.